Jan 202020

Edvard Munch Ashes 1894


I have a lot of sympathy for young(er) people who are upset about what has happened, and still is happening, to the planet they were born on, during their lifetime and that of the generations before them. I have less sympathy for the “climate movement” even if those same young people thinnk it represents them, because it has grown too big and too diverse, and has come to rely (for no reason) too much on hype and exaggeration. Don’t feed your opponent or enemy.

The movement also has too little attention for what younger people themselves contribute to the descent into chaos. If you don’t start with yourself, how are you ever going to tell others what to do? How many phones and gadgets and cars do you have? Do your clothes also say Made in China? Personal question.

Naming one’s movement “Extinction Rebellion” strikes me as odd, because the movement appears to be, from what I can see, based almost exclusively on the deleterious effects of carbon emissions, though these have -at least so far- played just a small part in the actual extinction of -far too many- species, much less than the use of chemicals, the loss of forest, and land use in general, just to name some examples.

I have a lot of sympathy for Greta Thunberg, and I’m sure she means very well. But I have no sympathy for the PR people that she allows to surround her, and who make millions of dollars off of her name and appearances. Nor do I think Greta had grasped at age 16 the full complexity of the systems that have led to what she protests against. Very few adults have either, so that’s hardly her fault.

I still think, just like I said a year ago when she was first unloaded upon the Davos conference by those same PR people, that not only is there nothing for her there, but her time would be better spent trying to educate herself about that “full complexity”. Because today, it all appears to me to be too much about what she does not want, rather than about what she does, and to a large extent that’s because she simply doesn’t know. Protesting for something is harder than protesting against it.


Because of all these things, the climate movement is actively though unwittingly helping the rich, who got rich through their use of fossil fuels, to get richer still off of society’s adaptation to a world in which fossil fuels play a smaller role.

Yes, there are enormous amounts of irony involved in this. People like the idea of a green economy. They like the sound of it. But if you would ask them what it means in practice, they would picture something very close to the present economic system, just green, i.e. powered by electricity instead of fossil fuels.

And that is nonsense. In the same way that “fossil free” living is utter nonsense, but nevertheless it’s terms like that which are most prominent in headlines. Carbon neutral, carbon free, fossil free, those terms all describe fantasies; they are terms straight out of a PR campaign book. There’s even carbon negative. But who among the activists understand what this means? You got to be careful guys, because the way this is going, you will all end up being accomplices of the very people you should be protesting.


Here’s what going to happen (and already has), Greta and all of you Greta fans.

You’re getting to Davos and meet with all these rich people, and they all already have their plans ready. They’re going to tell you that they agree with just about everything you have to say. But they do and they don’t at the same time.

The fossil fuel industry, along with carmakers, governments et al, have solved the riddle: what appeared at first to be a huge threat to them, now turns out to be their next golden goose: they’re going to get paid more to move away from fossil fuels and emissions than they previously did to produce them. Pretty smart, right?

Only you will find out not even that is true. Do you know what an electric car produces in pollution, in CO2 emissions? I read the other day that an electric car has to drive 30,000-50,000 km a year over its “lifetime” to pollute less than a petrol one. Details are not terribly important there, it sounds kind of right. Unless you’re in Poland or certain parts of Germany or Eastern Europe, than it’s much higher still. Brown coal.

How did the rich and the worst polluters do it? How did they solve the riddle? By promoting Greta and the entire climate movement, with the help of the media they own, and then steering their priorities to be in line with their own. Piece of cake for them. They have been among the most powerful forces in western society forever, and it wasn’t too hard for them to figure this one out.

And that’s why these days, and increasingly as Davos has started (timing is everything), climate is a well advertized topic, and why the likes of BlackRock and Microsoft -and many others- just days ago announced that they will “go green”, divest out of fossil fuels etc.


They do this because they see a profit to be made. So don’t flatter yourselves, it has nothing to do with you. Or rather, it does, but not the way you thought and wanted. Your worst adversaries are using you for their promotion and advertizing platforms. The more banners you fly, the more words Greta utters, the more governments will make trillion dollar promises, ane the more Big Oil will make profits. Like this one today (just one example in fat growing long row):

UN Decarbonisation Target For Shipping To Cost Over $1 Trillion

At least $1 trillion of investment in new fuel technology is needed to enable the shipping industry to meet U.N. targets for cuts in carbon emissions by 2050, a study published on Monday showed. The global shipping fleet, which accounts for 2.2% of the world’s CO2 emissions, is under pressure to reduce those emissions and other pollution. About 90% of world trade is transported by sea.

A trillion euros for 2.2% of CO2 emissions. We can all do the math here, right?! And yes, Greta and her fellow schoolkids contributed a lot to that amount by seeking publicity, but also by being promoted by other interests. Only to become part of a giant publicity machine.

You see, Greta, the message the rich get is not that they must listen to you, it’s that others do listen who control a lot of money, individuals, governments, and so there will be money to be made if they just promote your ideas enough. You’ve been co-opted and pre-empted, so to speak. And what are you going to do now? You’re in cahoots, whether you like it or not, with the likes of Exxon, Shell, and Mercedes.

The oil companies have long rebranded themselves as energy companies (this started when BP’s logo turned green years ago) and invested billions in solar and wind turbines. The carmakers are betting big on electric vehicles. And this is supposed to achieve your goal of carbon neutrality? Let’s get real, shall we?

You’re way out of your league. You’re up against people who represent decades if not centuries-old interests, as well as -aspiring- politicians in every Parliament and even city counsel who know full well their careers will be nipped in the bud if they don’t go along with those interests. And then there’s 10,000 Middle East sheiks.


Davos is not your stage, Greta, and it’s not the stage for the people who believe in you. You’re betraying them by going there, because you have no control over the stage. Still, the other side really want you to think it is, the oil companies do, US and EU governments do, Mercedes and Toyota and Ford, do. Because you are their meal ticket.

They want you to believe that the problem that keeps you up at night can be solved with electric cars and solar panels and wind turbines. Because they have invested heavily in companies that produce all of those.

And now there’s a trillion here and a trillion there, because people listen to you. No government, no chosen official or appointed civil servant at any level, can anymore be forgiven for not budgeting heavily for climate change effects, even if they are ignorant about what those are.


The entire climate change issue is about energy, not about a duscussion of sources of energy. And as I argued late last year in Energy vs DNA and Energy vs Waste, mankind, like any other organism, is driven to use all surplus energy at its disposal as fast as it can. If only so other organisms can’t benefit from it, or even other humans.

And all energy use produces waste, not just fossil fuels. I suggest you read those. In the meantime, Greta, go home, enjoy the snow and the northern lights on your skin, have the youth you’re supposed to have, share your views with your friends, study study study and keep things in perspective. Your fans are not in Davos, but you are; that’s an ego-trip that will backfire on you because you’re being played for a fool.

Also, dump the PR teams; you’re bigger than that.



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